About the Project
Development of visual identity/catalog for FTD Educação's first PNLD (National Textbook Program) Literary edition. Building on the Key Visual (KV) for didactic works that I developed, elements such as illustrations and photographs from the literature books were incorporated to make the design more playful and diverse. From this material, promotional pieces were derived for social media, websites, presentations, and printed materials.
In this project, my responsibility was to spearhead the strategic planning and guide the creative team through the visual development process.
